FirsTaste 2026: A Taste of Tomorrow
Join us on October 22, 2026 at Bell Works in Holmdel, NJ!
Don’t miss Tastepoint’s next FirsTaste event, where the physical and digital world collide! Discover a seamless blend of technology and taste as our teams showcase the latest in flavor and ingredient solutions, emerging food and beverage trends, dynamic industry speakers and unique, interactive experiences. Join us to fuel your product development pipeline, spark your creativity, and accelerate digital-driven innovation across your portfolio.
FirsTaste is a free, two-day, invite-only event for Tastepoint and IFF customers. Here’s a sample of the exciting things we have planned for you. More details to come.
Night Before Events
Wednesday, October 21, 2026
Happy Hour Event at Bell Works
6:00pm – 9:00pm
Stay tuned for more information!
FirsTaste Event
Thursday, October 22, 2026
Bell Works
101 Crawfords Corner Road, Holmdel, NJ 07733
8:00 a.m. – 3:00 p.m.
Breakfast, Welcome Address & Energizing Opening Session
Start the day with a hearty breakfast and an inspiring opening session, where we’ll set the stage for the day, energizing you to prioritize innovation in your food and beverage development, and to push the creative envelope.
Innovation Showcase
The Innovation Showcase is the heart and soul of FirsTaste! A true collaboration between our teams—including creation and design, sensory and consumer insights, and marketing— results in a dynamic showcase of new, cutting-edge concepts, flavors, and technologies designed to help fuel your product portfolio!
At the Innovation Showcase, you’ll get insight into food and beverage trends and taste never-seen-before concepts designed to reimagine what’s possible. We highlight opportunities reflected in both current and future marketplace landscapes through:
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Future-forward flavor introductions
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Innovative category applications and formats
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Targeted consumer trend insights
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Breakthrough technologies and ingredients powered by IFF
Afternoon Experiences & Sessions
The afternoon will feature a lunch break + a curated series of experiences and sessions designed to immerse you in this year’s theme of digital transformation.
Experiences:
Immersive, interactive, hands-on demos that will challenge thinking and inspire new possibilities. Watch IFF’s digital tools come to life to enhance the physical experience of food and beverage.
Sessions:
Hear from our IFF digital experts as they explore relevant, on-trend topics and empower you to return to work and create a digitally-powered canvas of innovation.
About the Venue:
Bell Works is home to one of IFF’s state-of-the-art Scent locations and also the filming location of the hit show Severence. Self-coined the “Metroburb,” it is a one-of-a-kind destination for business and culture, complete with a ecosystem of technology, offices, retail, dining and more. The building is the reimagination of historic former Bell Labs building, designed by renowned architect Eero Saarinen in 1962. Bell Labs was a birthplace for many leading technological innovations of the 20th century, and now the building has been reborn as a lively one-of-a-kind destination for business and culture. Tying into the rich history in technological advancements at Bell Works, our FirsTaste 2026 event is themed around digital transformations and how digital tools can transform the food and beverage world.
Check out all Bell Works has to offer here: https://bell.works/new-jersey/explore/
Register now!
Don’t miss your chance to experience Tastepoint’s FirsTaste event. Join us, along with other respected industry thought leaders and problem solvers to nurture your inventive spirit and help recharge your creative edge. We’ll see you in New Jersey October 21 and 22nd!
Register now!
Hotel Accommodations:
A discounted rate of $229/night has been arranged with the Courtyard by Mariott Lincroft Red Bank.
Our Room Block is available from October 21 - 22. Want to extend your stay in the greater New York area? We recommend you use the “reserve by phone” option to ensure you receive the discounted group rate for the select nights. If you call by phone, please reference the “FirsTaste Room Block”.
